Closing the kindness gap: How to turn the urge to help into lasting support

Across GoFundMe, we see how much people care about the causes around them. But the urge to help doesn't always lead to a donation, and a first gift doesn't always lead to lasting support.

For nonprofits, growth starts with understanding what gets in the way and making it easier for people to take the next step.

Join GoFundMe Pro on October 28 at 10 AM PT for a practical session on how to close the kindness gap, the space between wanting to help and taking action. We'll explore what donor behavior reveals about reaching new supporters, earning a first gift, and building recurring donor relationships that keep generosity moving.

In this session, we'll cover:

• How to meet potential donors where the impulse to help begins
• Ways to grow your community through the people who already support you
• What helps turn new supporter interest into a first gift
• What encourages a first-time donor to give again
• How to build a recurring giving experience that gives supporters a reason to stay

Leave with practical ideas for turning kindness into generosity at scale.